Over the past few years, pay per click advertising has become an extremely popular option for online marketers. Whether you are working for a large corporation or just have your own web site, PPC advertising can help you achieve your online marketing goals. Thanks to the diversity of companies offering pay per click advertising (from the major search engines of Google, Yahoo and MSN to smaller players like Search Feed and 7Search), you can use PPC advertising to benefit your web site, regardless of your budget. In order to help you understand the true potential of pay per click advertising, here are three benefits that it can provide:
Traffic-Obviously, this is the number one benefit of PPC advertising. Because of the low costs of bidding on keywords, pay per click advertising can help you drive a large amount of traffic for a relatively low price. The other major advantage of PPC traffic is the fact that it is instant. Unlike organic traffic (which can many months or even a year to start coming for new web sites), you can start driving pay per click traffic to your web site right now.
Branding-Many online marketers are working under the misconception that once they have achieved strong organic search engine rankings, running a PPC campaign is worthless. On the contrary, setting up and running a pay per click campaign is quite valuable, even if your web site is drawing in quality traffic organically. The reason that a PPC campaign can compliment organic rankings is that it can help improve your web site’s branding. When potential visitors see your web site listed twice in a search engine’s results, their trust for you will increase immensely. This will translate into more leads and/or sales from your web site, along with more return visitors.
Easy Conversion Tracking-The reason I am adding this as a benefit is because it shows how much easier it is to control and manage your PPC budget versus an SEO or similar budget. When it comes to PPC, you not only know exactly how much money your web site is generating, but you also know exactly how much you had to spend to make it. This will help you carefully plan your budget and get the most results for the money you have.