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How To Write Ads That Will Convert A Prospect Into A Customer

You’ve been quite some time at the Internet, marketing your products, or other’s products and running multiple Google adwords campaigns. Although your market is a competitive market, your sales letter is amazing, your ads are targeted, your landing pages are specific and well designed, you offer free ebooks to tempt your potential customers, but still you cannot convert your visitors into customers. What is happening? If this is you then keep reading.

Ok, first stop crying please. I know it’s frustrating to work hard and get no results but there is light at the end of the tunnel. Here are some tips that will help you write killer ads that will convert prospects into customers.

There are many factors that affect the quality of your ads especially when using adwords campaigns. Here’s an example of a three line ad and how to write it:

Ad Line 1: The headline. It’s so important to write a good compelling headline. I will assume you already know this. Now, try to use as many targeted keywords and search terms as you can. That means you have to do some keyword research on your topic before you start writing your ad. If you don’t use specific and well targeted keywords when writing your headline your ad is bound to fail.

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Ad Line 2: Main text. Here you have to tell your prospects/potential customers exactly what to expect when they click your ad. Don’t use all caps. You may capitalize the first letter of every word, that’s ok. You also have to create interest here. State a fact, a solution to the problem. Create desire and an emotional attachment. What will your product help the customer do? How quickly can your product help the customers accomplish their goal? Don’t be afraid to use cliches like “How To..”, “Amazing..”, “Top selling..” etc. They do work.

Ad Line 3: Call to action. Tell the readers why they should immediately click your ad. Maybe because they will miss some important offer or something like that. Maybe because you offer free shipping for the next 7 days. Maybe because you throw 3 exclusive bonuses. Can you find a clear and cool reason for your call of action? Use it here. Do not forget to proof-read your ads again and again before publishing.

Landing pages

Yes, landing pages are important. Especially if you are on Google adwords campaigns. You should know that your landing pages affect your overall quality score of your ads too, according to Google. Do you have any idea how frustrating can be to decide to click to a quality ad that points to a lousy landing page? Another bad example would be to “hide” your product under adsense ads, images or text. Try to help your visitors to see exactly what they want when they land on your page.


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